01Software · Wholesale produce markets
Prices and purchases without teaching anyone
The prices-and-purchasing app anyone in your warehouse can use without training: one big number, one button, and voice when your hands are full.
Your brand in minutes · works by voice · built for people who aren't into computers

The idea
If it needs training, it's not done.
Rutize Lonja is built for people who aren't into computers: one big number up top, one button below, and your voice when your hands are busy. You try it with your brand in minutes.
From the market to your screen
The stock changes every day.
So does the price.
What comes in through your channels — email, WhatsApp, the supplier — ends up sorted in your price book, with nobody retyping. Always up to date.
Real screenshots
This iswhat's inside
The exact screens your team sees: no mockups, nothing made up.




Inside
Screen by screen
01
02The Your Channels screen: the business's email and chat set up automatically, with no manual setup
03The Your Brand screen: your logo and your color dress the whole app
04A sales demo generated automatically with the prospect's own branding
Features
Whatwe help with
Turn on only what you need. The Configurator shows you the cost before you confirm anything.
- Price bookEvery supplier's prices, sorted and comparable, in one place.
- BuyKnow who to buy from and order it in two taps. The app decides by default; you approve.
- Supplier linkYour supplier sends their price without anyone typing it in: a link, no account needed, straight from the field.
- Margin and selling pricesSee what you're really earning and set your selling price without doing the maths by hand.
- The weekKnow what's missing each day and cover it before it becomes a problem.
- Client portalYour client sees prices and repeats their order on their own, without calling you.
- Dictate and askLog a price by speaking and ask “how's the cucumber doing?” by voice, hands-free.
- Trucks and invoicesPlan loads and check supplier invoices without chasing paperwork.
- History and analysisSee price series, the map of suppliers, and cross-check it against your own records.

In the warehouse
With your voice,
hands-free
Log a price by speaking and ask "how's the cucumber doing?" without putting the crate down. One big number up top, one button below: you use it on your phone, on the move, with no training.
Plans
Choose whereyou start
Three plans, each includes the previous one. We leave it up and running from day one. No lock-in. Prices excl. VAT.
- Every supplier's prices, sorted and comparable, in one place.
- To start by seeing clearly what each thing costs you.
Setup €1,500
We leave it loaded and running.
- Everything in Prices.
- Buy: who to buy from and the order, in two taps.
- Supplier link: they send their price by a link, no account.
Setup €3,500
Suppliers, channels and training.
- Everything in Base.
- Margin and selling prices · The week · Client portal.
- Dictate and ask by voice · Trucks and invoices · History and analysis.
Setup €6,900
All set up and your team trained.
Extra seat: €25/mo (a seat is someone who works in your warehouse; clients who come in through the Portal don't count). The plan that already lets you buy is Base; with Prices you view and compare.
Telegram alerts
We ping your phone with what matters.
€19/mo
Prices over WhatsApp
We pull the prices landing in your WhatsApp groups into your price book.
from €49/mo
AI agent · clients & suppliers
An assistant that replies and handles things for you, and integrates services.
on request
Connect your ERP
We link it to your system and migrate your history.
tailored
The companyMadrid · lintatalle SL
Whowe are
- Where
- Madrid
- Entity
- lintatalle SL

Who's behind this
A realcompany
lintatalle SL · Tax ID B16387789 · Madrid
Get your demo
Let'ssee it in action
Tell us about your business and in minutes you'll have a demo with your brand and your colors.
Frequently asked questions
Do I have to use everything from day one?
No. The Configurator turns on only what you're going to use, and you can change it whenever you want. Turning something off doesn't delete anything: it just hides it.
How much does it cost?
Three plans: Prices €390/mo, Base €750/mo and Everything €1,250/mo (excl. VAT, each includes the previous one), plus the setup, which we handle. It's all in Plans.
Can I see it before deciding?
Yes: send us your market's or business's website and we'll build you a demo with your brand, your colors and your logo in minutes.
What if my team isn't comfortable with computers?
That's the product's own bar to clear: that anyone can use it without instructions, on their phone, with voice when their hands are busy.
Not a wholesale market?
Rutize Lonja is built on our own technology, designed to adapt to other sectors. Today that generic base isn't a packaged product yet — if something similar could work for your business, tell us about it and let's talk.
Tell us about it